How to get your business recommended by Claude

The short answer

Claude works like ChatGPT, searching the web and naming the businesses it finds described clearly, but it reads different websites and names more businesses: 5.8 to 7.5 per answer in our Sydney check, against 2.4 to 3.2 for ChatGPT. The steps below follow what Claude actually read.

How we measured it: between 27 October 2026 and 29 October 2026 we asked OpenAI’s and Anthropic’s own models (the ones behind ChatGPT and Claude), with web search on, three everyday questions (for example “What’s the best barber in Newtown?”) for 156 trade-and-suburb combinations in Sydney, 936 answers in all (as of 29 October 2026), and stored every answer, every business named and every website each assistant read.

Four steps

1. Be on Yelp. Claude read Yelp in 87% of its answers; ChatGPT read it in none. If you have no Yelp listing, Claude has one fewer place to find you.
2. Be on Fresha if you are a salon, barber or beauty business. Claude read Fresha in 51% of all its answers, and in 97 to 99% of its answers about hairdressers, barbers and beauty salons.
3. Have a clear page about your business on Word of Mouth and your own site. Claude read Word of Mouth in 47% of its answers. It also reads business websites directly, so a plain services page helps.
4. Know that Claude does not read Reddit. In our answers Claude read Reddit 0 times. Reddit matters for ChatGPT only, and only through real customers mentioning you there.

None of this guarantees a recommendation. The assistants decide, and their answers change from day to day. These steps make you easier to find and to describe, which is the part you control.

ChatGPT and Claude read different things

The same question gets a different reading list from each assistant. The table shows the share of answers in which each one read the site.